Sunday 8 July 2007

100 days of anti-theses: 1. Cyberfeminism is not a fragrance

Welcome to day 1 of our 100 days of anti-theses. Just for fun I am going to have a quick look at each of the 100 anti-theses, one a day, for the next 100 days.

The anti-theses were created at the ‘First Cyberfeminist International’ in 1997 as an alternative to a rigid definition of cyberfeminism. For more information on the conference and the anti-theses the Old Boys Network reading room is an excellent source of information.

I was not present at the conference or the creation of the anti-theses, and can claim no special knowledge of them other than intensive reading, therefore my dissection of each thesis is merely my own mussing and reflection. Please feel free to add your own reflection in the comments also.

1. Cyberfeminism is not a fragrance.
No. it is clearly not. This seems like a good opening statement for the anti-theses, it is cheeky in its obviousness, playfully setting the reader at ease for the further statements. But why ‘not a fragrance’ in particular? When I think of what a fragrance *is* I think of something that smells seductive, but is almost immaterial. Something that is highly marketed, often ridiculously so, in a glossy fashion. Style over substance perhaps. The word 'fragrance' hints at an artificial and affected nature, rather than the words 'scent' or even 'perfume', often the word fragrance is used in association with room deodorizers, a cover-up for something more sinister. "Cyberfeminism is not a fragrance" says to me that cyberfeminism is not an exercise in hyper-marketing and is not something that is just blowing past in a brief moment of sensory interest. Cyberfeminism is something substantial and real and is more than just a bunch of hype.

What is your take on “cyberfeminism is not a fragrance”?

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